
It’s masterclass reverse psychology. The URL sets an expectation that the content subverts purely by being innocuous.
It’s tense. You spend the entire time waiting for something to scream at you, making it a horror experience entirely of your own making.
It’s a comment on trust. It forces you to decide whether you trust a URL or your own cynicism.
Don't just take our word for it. Experience This Is Not A Jumpscare yourself!
VISIT THIS IS NOT A JUMPSCARE