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The infinite board is the hook. Instead of one tidy match ending quietly, the game becomes a sprawling shared mess of intersecting words and opportunistic letter placement.

Watching the board fill in real time gives it a nice low-key chaos. The interface stays plain, but the human behavior on top of it is gloriously messy.

It takes familiar word-game logic and drops it into a stranger, more social format. That is exactly the kind of mutation we want from browser games.